Desiree Perez has been one of the bigger mover and shakers within the larger company that is Roc Nation. Roc Nation is, of course, the brainchild of hip-hop legend Jay Z. Jay Z and Roc Nation have been blowing up the music charts over the past decade and in doing so have become a staple of the industry. Jay Z and Roc Nation have been growing thanks to their huge 360 Deal which was signed with the company Live Nation. Live Nation and Jay Z partnered up on a 10 year, $150 million contract. Now, the iconic contract between Jay Z and Live Nation is coming to an end and the future of their companies hangs in the balance.
Jay Z and Desiree Perez have to honestly assess how the musical industry has changed over the years before deciding to re-up with Live Nation. When Jay Z and Roc Nation first signed their big 360 Deal, the musical landscape was completely different. Musical artists were relying on recording studios and record contracts to make their money. Nowadays, thanks to the proliferation of digital technology, musicians are leaning more and more on their actual live performances. According to sources close to Live Nation, the company is interested in re-signing Jay Z but they are no longer interested in representing the recorded music aspect of the industry, instead choosing to focus on live performances.
Desiree Perez is a close business associate to Jay Z and one of the top people within the company at Roc Nation. Jay Z and Perez were seen having lunch with Lucian Grainge of Universal Music Group while on a trip to Santa Monica, CA. This lunch meeting seems to imply that Jay Z and Roc Nation are more than willing to start trying the waters with different partners.
For more info: twitter.com/desireeperez01