Randy Ray and Wendy Lewis may not be household names. But within the North American health and beauty industry, they are as well-known and revered as major sports stars. The power couple has been behind the creation of dozens of highly successful companies. And even as they reached their late-60s, the couple was able to begin work on their magnum opus: Jeunesse Global.
Jeunesse Global was founded in 2009 by Ray and Lewis, who had recently retired but quickly found themselves growing bored with the slow pace of retired life. The couple started selling a few products out of their Florida home. They quickly became engrossed in the new project, recruiting dozens of their friends to come on board as distributors and beginning the process of creating new products to fill gaps in the market created by the neglect of the biggest-name health and beauty companies.
Although up to 90 percent of businesses fail within their first year, Jeunesse Global was almost destined for success from the start. That’s because Ray and Lewis had formidable years of experience and highly developed skillsets that enabled them to work in concert to quickly grow Jeunesse into a force to be reckoned with.
Ray, who is considered one of the top salesman in the North American direct-marketing industry, was able to quickly draft a business plan that would allow Jeunesse distributors up to six ways to earn through selling the company’s products, recruiting new distributors and managing downline operations. At the same time, Lewis got to work identifying unmet market needs and creating niche products that were both innovative and effective. The result was some of the most incredible growth that any health or beauty company has ever achieved.
Today, nine years after the founding of Jeunesse, the company is on its way to become a dominant force in many markets across the globe. Throughout East Asia, the company has established such a strong presence that the region currently accounts for the majority of the company’s growth. Through its Youth Enhancement System, Jeunesse has created a total-health system of products that people are flocking to in droves.