Steve Lesnard’s Keys To Product Marketing Success

Steve Lesnard has been seen as somewhat of an innovator in the integrated marketing and consumer field for the last several years. Because of that, he’s been able to successfully market some products across digital media in a variety of niches. Due to this success, he’s developed a keen eye for how to properly and effectively market products online; his success has led him to focus on two key principles to make sure a companies product marketing is as successful as possible.

The first of these is keeping the message simple. When it comes to the likes of social media and other digital advertising, many people only pay a fraction of attention to ads unless their attention is grabbed. A simple, attractive message not only grabs their attention but doesn’t waste their time; having an overly detailed ad will put off many potential customers which is why companies desperately need to avoid it. Because of that, a simple message focusing on the core benefit of the product that you’re selling is essential. Companies may be able to get away with two or three benefits, depending on how they’re able to craft the overall message. The main point Steve Lesnard makes, however, is to keep it as simple as possible.

Steve Lesnard’s second fundamental principle of online product marketing is to show off your product in action. Words will only get you so far, but videos and images will go a lot farther than the written word could. A picture is worth a thousand words, so the appropriate use of media can be extremely effective. Many customers want to see a product in action before they buy, especially if they’re going to be purchasing it online. Once you’ve crafted your core marketing message and singled out the benefits of your product that you’ll be focusing on, it’s time to create some high-quality images and videos in order to properly show the product off.

With digital media, companies have all the tools they need to take advantage of the likes of images and videos. Using the right blend mixed in with other content can prove to be extremely effective in marketing your product.


Steve Ritchie : Restoring Integrity and Respect to the Papa John’s Brand

Papa John’s Pizza, one the worlds largest pizza chain restaurants will be under new leadership. Steve Ritchie has now been appointed CEO of the company in the wake of internal issues that have caused many in the public to view Papa John’s in a negative light. Steve Ritchie is, however, not a newcomer to the business, in fact, Steve has worked with Papa John’s the late 1990’s where he served as a customer service rep. In the years to come, Steve would own and operate his own franchise and was recently the president of the company.

In his first act of being the CEO of Papa John’s, Steve sat down to formulate a handwritten apology letter to customers and employees alike. He begins this letter by stating that the words were spoken were incredibly offensive and they do not reflect the views of the company as a whole. He is quick to remind the public that people who are working at their locations are our sisters, brothers and fathers, none who had anything to do with those horrible words. However, he is determined to put action behind is words. This issue requires swift confrontation of the culture of Papa John’s in order to make sure that it never happens again.

Steve now lays out three main actions that he and his team will begin to roll out in the coming months. First, he Steve states that the company will hire a team of experts to audit the whole company in order to have a better understanding of the company culture. Secondly, Steve and a group of some of his top senior management division will also hit the road in an attempt to speak with both customers and employees about what they like to see done within the company. Lastly, Steve has promised that under his leadership, transparency will be the number one priority going forward. It is clear that under the new leadership of Steve Ritchie, the restoration of respect and integrity for the Papa John’s brand is not entirely impossible.