TechCrunch recently published Ingrid Lunden’s article “ClassDojo, an App to Help Teachers and Parents Communicate Better, Raises $35M.” The article reveals how the platform has created a way for parents and teachers to communicate about their students in an easier way through a messaging app. This allows parents and teachers to keep regular contact with each other, on large and small updates. It recently raised $35 million in funding in the Series C round.
The money gained through the funding will be used to expand the communications app. Secondly, it will be used to test ways to monetize the service through their optional subscription service called Beyond School. Beyond School allows families to complement home tutorials with school work, creating small courses on mindfulness and studying habits. It has now raised more than $65 million but it might be ranking around $400 million. It was valued at $99 million when it was first valued. The boost in value might be because of the steady growth since 2011. It expanded to more than 95 percent of pre-k to eighth grade schools in the U.S. Nearly one in six families with a child in primary school uses the app each day. The U.S. has been the biggest market, but it is available in more than 180 countries. In Australia, Singapore, Spain, the U.K. and the UAE, the app is beginning to pick up momentum. It is used by nearly 25% of all primary school teachers.
The growth has been mostly by word of mouth, which is part of the reason why it hasn’t needed more funding. They also only have 40 employees. ClassDojo has kept a focus on their mission statement, trying to identify the biggest problems the teachers might have in communicating with their students. The app was designed to solve these communication issues. The app can often bridge the time between parent-teacher meetings, which often are longer than either the parent or teacher are comfortable with. The teacher might need to communicate more often with the parents to keep the children practicing the skills at home. They reveal that learning is about building relationships.
Learn more about how teachers are using ClassDojo in their classrooms – https://www.cec.sped.org/News/Special-Education-Today/Teachnology/Teachnology-3-Novel-Ways-to-Use-Class-Dojo