FlávioMaluf’s Take On Brazil’s Food Wastage

FlávioMaluf is one of the reputable entrepreneurs and businesspersons in Brazil. Maluf was born on December 2, 1961, in São Paulo to a business and political family. Having been raised in such a family put him in a clear lane of success in business. He currently operates Eucatex, a business venture started by his father. The Engineer turned entrepreneur obtained his Mechanical Engineering degree at Armando ÁlvaresPenteado Foundation. However, Maluf did not put all his effort into engineering but instead chose to diversify his skills to entrepreneurship. He acquired his business administration degree from New York University. Before settling to work in the Eucatex, the family business, Maluf worked in different Brazilian companies like Citicorp in business management. The exposure from such companies strengthened his skills to run Eucatex professionally from 1987. Learn more at mundodomarketing.com about Flavio Maluf

According to Flavio Maluf, Eucatex comes from the name eucalyptus, the raw material used by the company for making civil construction products and slabs for the furniture industry. Apart from Eucatex, Maluf owns Grandfood, a supermarket that specializes in foodstuffs. Through his experience in the two companies, Maluf has a keen eye in studying agricultural waste in Brazil as he continues to produce environmentally friendly and sustainable products. He notes that food in Brazil is wasted at an alarming rate. According to Maluf, the daily wastage of food is equivalent to three times a meal for one person daily.

Additionally, the European Union found out that 73% of the wasted food consists of beans, rice, chicken, and meat, the most expensive foods. To address this problem, FlávioMaluf is working closely with the environment ministry to educate Brazilians on food wastage. The training will primarily touch on the buying habits of the Brazilians. Additionally, they will learn about the dietary value of foods because many of them consume junk. Maluf is also working on ways to reduce the wastage of other resources like energy, water, and labor.

Read more: https://www.crunchbase.com/person/flavio-maluf


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