How The RealReal Authenticates Its Products

With the advent of online shopping, there is an abundance of different places from which you can purchase your own Chanel handbag but how can you be sure you’re buying the real deal? At the Realreal, they always ensure their products are authentic and it shows. They recently posted some new pictures to their Instagram page. The first picture they posted is that of a woman wearing a new earring shaped like a diamond. The caption mentions that it is, in fact, made of rhinestones and also implies that it’s part of some sort of holiday look. The next picture is that of the inside of a Gucci jacket and its tag. There doesn’t appear to be any english on the tag but the production year is clearly listed as 2013. The implication is that this will be part of their upcoming fashion line.

There are also a lot of reposts thanking them for educating them on authenticity. The third picture shows someone modeling a pair of orange Chanel sneakers with the caption mentioning that you can save up to 2/3 on this product in October. It’s a good thing they’re on sale because, apparently, they do not come cheap. Their account said that these shoes can set you back upwards of $1,100. The Realreal is one of the leading authorities on secondhand consignment and they have two different retail locations. One’s in the SoHo neighborhood of the big apple and the other is located on Melrose Avenue in Los Angeles.

They were first founded back in 2011 by Julie Wainwright as a small business and quickly blossomed into the premier location for all kinds of luxury consignment items with over 600 employees. They have a market that spans across the world and have multiple locations throughout the nation.

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