Wolfe Herd Conquering The Dating Industry

The information age has been revolutionized by the rise of the internet which completely disrupted traditional industries. The rapidly developing technology industry has led to the emergence of numerous innovative companies such as Facebook, Amazon among others. A saddening fact is that the industry has been male-dominated. For instance, most founders of the leading technology firms are men. Bumble, therefore, attracted attention when it was founded and run by women.

Creation of the Bumble App

Bumble dating application founded by Whitney Wolfe. Prior to founding Bumble, she was the co-founder and VP of marketing at Tinder. She employed the experience she learned from Tinder to start her own dating firm. Throughout her life, Whitney Wolfe has worked hard to realize her vision of empowering women in the dating world and in the workplace.

Revolutionizing the dating industry

Tinder shot into fame by simplifying the connection between romantic partners. The company only brought efficiency but did not address some of the pertinent issues such as gender biases. However, Whitney Wolfe introduced a feature on Bumble that gave both women and men the same opportunities. She aimed to eradicate the traditional approach where men are expected to make the first move. The application gives women the freedom to start a conversation with a potential partner. The idea of women-centric approach in a dating firm has propelled Bumble to become a top dating application with almost thirty million users. Currently, the company is valued at over a billion dollars.Whitney Wolfe’s vision was to make Bumble more than a dating application. She has added new features such as Bumble BFF and bumble biz that allows users to not only connect on romantic intentions but also to develop business relationships. Just a few years after inception, the application has significantly improved to become a full social network.

Wolfe’s Background information

Wolfe’s success story can be traced back in her college years. She attended Southern Methodist University (SMU) where she majored in International Studies. While in college she demonstrated the skill of bringing fresh ideas in the market. Her first business was non-profit and involved selling bamboo tote bags to support the marine ecosystem damaged by oil spills. She partnered with celebrity stylist Patrick Aufdenkamp to develop women bags for various charity initiatives like the Help Us Project.

Building awareness and encouraging others

Bumble has partnered with the Los Angeles Clippers in an effort to build awareness of the brand. The deal estimated to cost twenty million dollars will see the NBA players wear patches that contain the Bumble logo. According to Wolfe Herd, there is no other sports team that has partnered with a women-driven brand.

Read More: www.crunchbase.com/person/whitney-wolfe

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